Branding Toolkit
Why is branding important?
Branding is important to any college or university because any materials created and distributed should all be recognizable as coming from the same institution. It also allows for these pieces to work together as cohesive packets whenever necessary.
What does branding include?
Branding includes official colors, approved logos, font styles, and format.
Download our EMCC brand guidelines HERE
EMCC Official Colors
Blue: RGB 39-65-832, CMYK 100-90-22-0 (HEX: 274184)
Gold: RGB 249-156-36, CMYK 0-45-97-0 (HEX: F99C24)
Colors can be found in a custom setting where you can type in each number that corresponds to the letter (i.e. for blue, R=0 G=51 B=127). You can also insert the HEX number into a box usually titled #:__________.
Official Logos
Seal, for official use only not for general marketing
Official Fonts
Century Gothic
Century Gothic Bold
Calliope MVB Semibold
Email Signature
See the photo above for a branded email signature for EMCC faculty and staff to use.
Broken down information should be as follows:
Name
Position/Job Title
Pronouns
email | phone number | www.emcc.edu
Office or room number and building
354 Hogan Road, Bangor, ME 04401
In order for the body of your email to be accessible and easy to read, please use Arial 12, or Times New Roman 12 in black.
